Fnatic has announced a partnership with Red Bull that aims to support the organisation’s esports rosters and its content creators.
Red Bull‘s logo will appear on the collar of all Fnatic team jerseys. Meanwhile, players and content creators representing the organisation will participate in social media content and activations.
According to Fnatic, the UK-focused partnership aims to ‘inspire the British gaming community and to push the boundaries of gaming and esports’ in the country.
In addition, Fnatic’s Creator Network — a grassroots talent initiative that finds content creators, influencers and esports athletes — will be involved in the collaboration. The Creator Network aims to amplify Fnatic and Red Bull content throughout the deal.
“Partnering with Red Bull marks an incredible milestone for Fnatic and the esports community here in the UK,” commented Sam Matthews, CEO of Fnatic. “Red Bull’s commitment to innovation and performance aligns perfectly with our mission to push the boundaries of competitive gaming.
“Together, we’re excited to deliver unforgettable content and experiences for our fans and create waves in the UK esports and gaming community.”
The energy drink brand becomes Fnatic’s seventh partner, joining the likes of Jack Link’s and Sony’s gaming brand INZONE. Fnatic did not share the duration of its partnership with Red Bull.
Alongside the partnership, the organisation also announced that its 2025 Pro Kit will officially launch tomorrow (January 11th). Fans will be able to purchase the Fnatic jersey on its website.
The UK-based esports organisation competes across a total of 13 esports titles ranging from League of Legends to Call of Duty: Warzone. In May 2024, Fnatic partnered with ONIC Philippines to expand into the competitive Mobile Legends: Bang Bang scene.
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.
