Global esports organisation Gen.G has signed a multi-year partnership with US private research university Syracuse University.
The collaboration aims to bolster student engagement and hands-on learning opportunities in esports by enhancing the university’s esports communications and management bachelor’s programme.
The programme is offered jointly by the Newhouse School of Public Communications and Falk College of Sport and Human Dynamics and is divided into three tracks: Esports Business Management, Esports Communications and Esports Media and Design.
Following the newly-signed partnership, Geng.G’s CEO, Arnold Hur, as well as the company’s Assistant Director of Operations for Education, Yugina Yan, will serve as development advisors to the esports degree.
Moreover, Syracuse students will be offered participation in Gen.G’s recently created Practicum Abroad programme. The three-week initiative brings US students to South Korea for hands-on esports learning experiences, including custom esports programming and mentorship by industry professionals.
Finally, the Syracuse campus will host the Gen.G Campus Takeover event in celebration of the university’s soon-to-be-completed esports hub. In autumn of next year, the free-to-enter conference is dedicated to discussing key issues and emerging trends in esports and gaming. The upcoming takeover will also be the first edition to feature an innovative business case study competition.
Global esports and gaming organisation Gen.G competes in titles such as League of Legends, VALORANT, Rocket League and PUBG. The company was founded in 2017 and has since opened offices in Los Angeles, Seoul and Shanghai. In August, Gen.G announced plans to open an additional hub in Riyadh, Saudi Arabia.
This is not the first time Gen.G has been involved with Syracuse University. Last spring, the organisation hosted industry lectures for students at Falk College and a marketing lecture exclusively for Syracuse esports students during the League of Legends World Championships in Berlin.
Similarly, Gen.G has been a key driver of esports education for several years, operating the world’s first fully integrated academic esports programme in Korea with the Gen.G Global Academy. In June, the organisation opened a new building near its headquarters in Seoul to further expand its academy structure.
Lea is a business student with too many passions and too little time. In addition to missing her shots in Valorant, she spends her free time advocating for mental health awareness and fostering inclusive esports communities.
