China-based electronics company Huawei has announced that its Android application store Huawei AppGallery has signed a Memorandum of Understanding (MoU) with the Emirates Esports Federation (EESF).
According to a release, the United Arab Emirates (UAE) government-backed esports federation will collaborate with Huawei AppGallery to drive ‘innovation and growth’ across the esports and mobile gaming ecosystem in the region.
In particular, the partnership will focus on supporting local talent and creating new opportunities for gamers and developers. As a result, Huawei AppGallery and EESF will work together on tournaments and campaigns.
The federation notably aims to provide government endorsements and professional player support to AppGallery Gamers Cup tournaments in the UAE. Additionally, the deal will see EESF promote mobile games that are available on the Huawei AppGallery platform.
The MoU was signed by Emirates Esports Federation’s President, His Highness Sheikh Sultan Bin Khalifa Bin Sultan Bin Shakhboot Al Nahyan and William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation.
Financial details of the deal were not disclosed.
William Hu commented on the partnership: “Collaborating with the Emirates Esports Federation represents a major step forward in realising our vision for the future of esports and mobile gaming.
“Together, we are creating a platform that not only drives innovation but also fosters an environment where gamers and developers can thrive. The UAE’s rapidly evolving gaming ecosystem makes it an ideal hub for shaping the future of esports.”
