Data and analytics company Stream Charts has partnered with streaming platform Kick to support the Kick Road Campaign.
The campaign aims to support emerging streamers with less than 100 concurrent viewers (CCV), offering a $50,000 (~£38,680) prize pool to whoever gets the most views.
The competition will begin on April 2nd and last until May 23rd, 2025. The winner will be announced on the following day (May 24th) at DreamHack Dallas and will take home a prize of $20,000 (~£15,472). The competition winner will be decided by the highest watch time.
Additionally, there will be six separate prizes given to the top creator in the following categories: IRL (In Real Life), Just Chatting, Respect RP (GTA), Art, Live Music and Gaming.
Kick, which is an official partner for DreamHack Dallas, will have its dedicated booth showcasing the participating creators.
“Kick’s creator engagement initiatives affirm our creator-first approach to building an organic community,” commented Andrew Santamaria, Business Development Manager at Kick.
“The Kick Road campaign is an exciting opportunity for passionate, emerging streamers to showcase their diverse content and amplify their audience on the platform.”
Stream Charts’ Involvement in the Campaign
As part of the partnership deal, Stream Charts will provide a real-time leaderboard. This will track the performance of participating channels in the KICK campaign to ensure fair competition.
Stream Charts is a well-known data platform for viewership, and its data is often used to provide context for the performance of content creators. The company has been collecting data since 2019 across Twitch, YouTube, Kick, NimoTV, Trovo, and other popular livestreaming platforms.
“Working in collaboration with Streams Charts is pivotal in making sure that every achievement is tracked with precision during the campaign,” added Santamaria.
Stream Charts also has a dedicated esports platform, Esports Charts, which tracks data of tournaments and streamers. The esports-focused platform works closely with gaming brands, including publishers like KRAFTON and Ubisoft, as well as tournament organisers like the Esports World Cup Foundation.
Founded in 2022, Kick was created as a competitor to Amazon-owned Twitch, with a focus on looser moderation and higher revenue shares for streamers, boasting a 95/5 subscription split.
The platform made headlines in 2023 when it announced the signing of leading personalities in the content creator space such as Felix ‘xQc’ Lengyel, Adin Ross, and Kaitlyn ‘Amouranth’ Siragusa.
