TALON partners with bookmaker Mel.bet for Dota 2

Asian esports organisation TALON Esports has announced a partnership with sportsbooK Mel.bet. Financial terms of the partnership were not disclosed.

According to the deal, Mel.bet will become TALON’s official sportsbook partner for its Dota 2 team, strengthening its presence in the game title.

TALON will feature Mel.bet BRADNING during competitive matches, on official team merchandise, and across Talon Dota’s social platforms, growing Melbet’s visibility in the Southeast Asian esports community.

For the collaboration, Talon will work on creating interactive content and promotional activations, as well as behind-the-scenes of its Dota 2’s competitive journey.

Sean Zhang, CEO of TALON, commented on the partnership: “We are thrilled to have Melbet on board as our official sportsbook partner. Melbet’s support will enable us to focus on our performance and take our game to the next level. We can’t wait to share this journey with our fans!”

Founded in 2017 and headquartered in Hong Kong, TALON Esports fields teams across a total of 11 game titles, including VALORANT, League of Legends. Rainbow Six Siege, PUBG Mobile, Street Fighter, and TEKKEN 8, among others.

The esports organisation has been heavily expanding its portfolio of partners in the past few months. Last month, it closed a deal with online gaming software and technology firm ExitLag and, at the start of the year, brought in hardware brand ZOWIE for its VALORANT team in VCT Pacific.

Other brands include furniture company Secretlab, streetwear boutique Carniva, gaming hardware company ThundeRobot, multinational financial technology corporation Visa, and energy drink brand Monster Energy, as well as partners from the web3 space such as Perion Labs and the NFT MOBA game Apeiron.

At the start of the 2025 season, however, TALON terminated its partnership with football club Paris Saint-Germain (PSG), losing the naming sponsorship for its League of Legends team.