Canadian gaming chair brand Blacklyte has partnered with international esports organisation Team Spirit.
According to a release, Blacklyte will become the official gaming chair and desk partner for the team, replacing competitor Secretlab.
The collaboration between the Blacklyte and Team Spirit sparked at the Shanghai Major 2024 when the esports team first tried out Blacklyte’s products during the practice and tournament matches, leading to talks for a long-term partnership.
Aside from the sponsorship, Team Spirit will be working together to release co-branded products, including gaming chairs, desks and other merchandise.
This is not the first time Blacklyte has worked alongside esports teams. Last year, it announced a multi-year deal with European organisation Fnatic and MAD Lions KOI’s parent company OverActive Media. Moreover, the gaming chair brand was the official partner for esports events such as BLAST Premier, Rainbow Six, as well as the Rocket League 2024 World Championship.
Based in Belgrade, Serbia, Team Spirit is an international esports organisation, mainly known for its endeavors in Dota 2 and Counter-Strike 2. The organisation has won two The International titles in 2021 and 2023 and is the highest-ranked team in the Valve Regional Standings (VRS) as of March 2025. The team also fields rosters in Hearthstone, PUBG Mobile and Mobile Legends: Bang Bang.
Nikita ‘Cheshir’ Chukalin, CEO of Team Spirit, commented on the deal: “We always strive to find solutions that help our players feel as comfortable as possible and stay focused on results. Blacklyte’s approach resonates with us. It is built on thoughtful ergonomics, functionality, and attention to detail.
“I am confident that this partnership will have a positive impact on our training process. We also share a common vision for technology and a commitment to developing the esports ecosystem. Together with Blacklyte, we aim not only to improve daily conditions for our players but also to set new standards of comfort and efficiency in esports.”
