Last month, Team Vitality announced the renewal of its partnership with gaming monitor brand Philips Evnia until 2027.
The French esports organisation has been working with Philips Evnia since 2021, making the brand one of its longest-running partnerships so far. Esports Insider spoke to Johanna Remy Pollet, Director of Partnerships at Team Vitality, to discuss the recipe for successful esports partnerships and Philips Evnia’s transformative potential for athletes and fans.
For more than four years, Philips Evnia has been supporting Team Vitality’s growth and competitive performance of its rosters in VALORANT, Counter-Strike, League of Legends and more. With the latest extension, the brand will continue equipping all of Vitality’s twelve teams with gaming monitors.
Pollet explained why extending the partnership was a natural decision: “Team Vitality’s partnership with Philips Evnia has thrived since 2021 due to a strong alignment in values, mutual commitment to innovation and a shared passion for elevating the esports experience.
“It is a collaboration that works well in terms of the relationship and mutual understanding (which is essential for us) as well as the overall value created through this partnership.”.
Pollet further shed light on Vitality’s partnership strategy, highlighting that it is crucial for her organisation to be able to renew their collaborations over such long-term periods. According to her, all of Vitality’s partnership agreements during the 2023/24 renewal cycle have been continued.
Throughout the duration of the partnership, Philips Evnia’s involvement has evolved beyond performance to focus on fan engagement and immersive experiences. Together, the two entities have produced several successful interactive activations and high-quality content pieces, such as last year’s Pixel Perfect Challenge and The Unruly Series, which promotes inclusivity in esports.
In addition, Philips Evnia monitors were part of the 1v1 setup at Vitality’s V.Hive during the 2023 Counter-Strike Major in Paris. According to Vitality, the physical initiative generated 1.4m impressions, 807,000 views across teaser and video content and 619,000 impressions from on-site coverage.
This year, Philips Evnia will be at the core of the esports organisation’s brand campaign with activations that aim to ‘transform the perception of gaming by integrating it fully into the daily lives of gamers beyond the screen’.
“We will also continue to unite our fans around the brand through participatory content and interactive activations during key competitive moments…” shared Pollet. “This concept for 2025 is based on the idea that Evnia and Team Vitality empower players, both competitive and casual, to rediscover their way of playing through performance, innovation, and enjoyment. Every activation and message is built upon the following core values.”
Adding yet another layer to the partnership, Philips Evnia will support Vitality’s mental health initiative, KARE. The project promotes mental health awareness and dialogue through resources, original content and merchandise fundraisers for organisations in the field.
Pollet shared: “KARE quests by Evnia will be integrated in our fan engagement app V.Hive. This integration will raise awareness and promote KARE in a fun and interactive way towards our fans.”
