The month of February saw both tournament operators and organisations tie up sponsorship deals in a bid to capitalise on the growing markets of Southeast Asia and India. While the PUBG Mobile ban in India slowed the pace of growth in the region, the launch of Wild Rift and the commencement of new seasons in other titles marks a busy period for SEA and India.
These are the biggest stories from SEA and India for the month of February, in collaboration with AFK Gaming.
OPPO goes big with mobile MOBAs in SEA
Chinese mobile handset manufacturer OPPO has sponsored the Philippines leg of 2021’s League of Legends: Wild Rift SEA Icon Series along with the region’s Mobile Legends: Bang Bang Professional League (MPL). The partnership was facilitated by OPPO’s collaboration with esports organisation Mineski.
Read more about the story here.
Talon Esports partners with Recaro
Hong Kong-based esports organisation Talon Esports announced a partnership with German seating brand Recaro. The partnership extends to the company’s gaming division and will see Recaro provide Recaro Exo gaming chairs to Talon players and staff in Hong Kong.
Read more about the partnership here.
Irony Inc. to to work with Esports Charts to provide insights from Indian market
India-based esports agency Irony Inc. announced a partnership with Esports Charts — a platform which tracks viewership metrics from various platforms, tournaments, and regions. Irony will represent Esports Charts and Streams Charts in India.
Read more about the partnership here.
Indonesian esports organisation EVOS Esports signed with Yamaha, with Yamaha’s latest product range — Generation 125 motorcycles — becoming an official EVOS sponsor. The goal of the collaboration is to support the development of the Indonesian esports industry, according to a release.
Read more about the partnership here.
PGL to host the first Dota Pro Circuit Major of 2021 in Singapore
Romanian esports organiser PGL has announced that it will host the Singapore Dota 2 Major, the first Major of the 2021 Dota Pro Circuit (DPC) season. This will be the first Major since January 2020 and will be held offline between March 27 and April 14. ONE Esports and Singapore Tourism are two main sponsors for the tournament.
Read more about the event here.
Anuj Tandon to head corporate development for Krafton in India and MENA
Former Yoozoo Games CEO Anuj Tandon will serve as the new Head of Corporate Development for Krafton in India, Middle East and North Africa. Tandon also served as the Head of Mobile Game Marketing and Publishing for Nazara Technologies, and founded Rolocule Games in the past.
EVOS Esports appoints former player Soul as Business Development Lead in Singapore
EVOS Esports has appointed former player and Mobile Legends professional Stefan ‘Soul’ Chong as its Business Development Lead in Singapore. Chong will be responsible for engaging with stakeholders from various sectors in the region, such as brands, government agencies, and Mobile Legends: Bang Bang publisher MOONTON Games.
Read more about EVOS’s plans in the region here.
AFK Gaming is an India-based esports media and content company that aims to provide quality and consistent coverage about teams, players, tournaments and competitive video games, with a primary focus on the Asian region.
